From Humble Beginnings

Ron’s career has been heavily influenced by an upbringing on a small dairy farm in Pennsylvania, where he learned the value of hard work, creative problem-solving, a scrappy roll-up-your-sleeves attitude, and an enduring sense of grit and persistence.

Like his childhood lessons, his marketing career reflects a journey of continuous learning, gaining expertise, and driving forward growth. With over two decades of experience across digital marketing, product marketing, SaaS growth strategies, and digital transformation, he’s successfully delivered results across industries including financial services, insurance, retail, grocery, and public sector.

Starting with Digital Transformation at Bank of America

He began his career at Bank of America (initially BayBank, acquired by Bank Boston, FleetBank, and eventually Bank of America), leading a 60-person call center team before transitioning into marketing as one of the industry's first Online Banking Product Managers.

Key accomplishments in this role:

• Developed and marketed digital banking solutions tailored to retail and SMB clients.

• Mastered key digital transformation concepts, streamlining processes and enhancing customer-centric solutions for a digital-first audience.

Corporate Development and Go-to-Market Strategy at Citizens Bank

After earning his MBA at Bentley University and a Strategy Certificate from MIT, he moved into corporate development and marketing strategy roles at Citizens Bank.

Key contributions:

• Led the development of go-to-market strategies for corporate and SMB clients.

• Conducted competitive market research to identify growth opportunities.

• Designed and launched new propositions to expand market presence.

This experience deepened his expertise in strategic planning and market penetration strategies, forming the cornerstone of my marketing leadership journey.

Mastering SaaS Product Marketing at Pegasystems

At Pegasystems, he transitioned into a global SaaS product and marketing leadership role, driving industry strategy, product marketing, product development, field marketing, and sales enablement.

Key accomplishments:

• Delivered impactful SaaS product development and launch strategies.

• Scaled global marketing campaigns to drive awareness and adoption.

• Empowered sales teams with robust sales enablement programs.

This role laid the foundation for his expertise in enterprise SaaS marketing, helping him drive market differentiation and revenue growth.

Building a Go-to-Market Program from Scratch at Reflexis Systems

At Reflexis Systems, he had the opportunity to launch a new division and go-to-market strategy for a SaaS startup within the organization.

Key achievements:

• Built a marketing program from the ground up, including data-driven strategies and balanced scorecards to measure success.

• Designed compelling product demos and created marketing collateral to support sales.

• Hired, trained, and managed a business development team leader and content writer for banking.

• Secured two of the largest U.S. banks as clients, positioning the company for a profitable acquisition by Zebra Technologies.

This role showcased his ability to scale marketing efforts with limited resources while delivering high-impact results.

Scaling Global Marketing and Partner Ecosystems at Mendix (Siemens Digital Industries)

At Mendix, he was recruited to build and lead a team of thirteen industry product marketing and partner marketing experts.

Key contributions:

• Launched a solution marketplace for ISV solutions, driving significant revenue growth.

• Developed and executed sales enablement programs for a global sales team.

• Expanded partner ecosystems with AWS and other platforms, driving collaborative co-marketing efforts.

This role further refined his expertise in partner marketing, product marketing, and global team leadership.

Launching Marketing Operations and Driving SaaS Growth at Nextuple

In his most recent role as VP of Marketing at Nextuple, he was brought in to build a marketing organization from scratch for the company’s new SaaS product line.

Key accomplishments:

• Built a data-driven marketing program focused on ROI and ROAS to compete with deep-pocketed competitors like IBM and BlueYonder.

• Assembled a new martech stack to support scalable and effective marketing operations.

• Developed and executed partner marketing programs to grow AWS, GCP, and Azure marketplace listings.

• Drove company growth by marketing OMS Studio, a SaaS platform transforming retail, grocery, and B2B eCommerce.

This role has required a hands-on, resourceful approach, ensuring every dollar spent delivers measurable results in a highly competitive market.

Strategic Vision, Leadership, and Results

Throughout his career, I have built a reputation for:

• Scaling teams and creating impactful go-to-market strategies.

• Driving SaaS product marketing and digital transformation strategies.

• Leading global partner marketing and ecosystem development initiatives.

• Leveraging data-driven decision-making to optimize marketing ROI and pipeline growth.

His story is one of strategic vision, innovative leadership, and a relentless focus on achieving results that drive revenue growth and position organizations as industry leaders.

Continually LEARNING - Education Highlights

After earning his BA at Bucknell University he earned his MBA at Bentley University while working full time at the bank, then went on to earn a Strategy Certificate from MIT, which led to his work in corporate development and marketing strategy roles at Citizens Bank.

Key contributions:

• Led the development of go-to-market strategies for corporate and SMB clients.

• Conducted competitive market research to identify growth opportunities.

• Designed and launched new propositions to expand market presence.

This experience deepened my expertise in strategic planning and market penetration strategies, forming the cornerstone of his marketing leadership journey.